About

Kelvin Pledger provides specialist consulting services to small to medium-sized (SME) businesses looking to utilise data as a competitive differentiator. A deep understanding of the data domain, with nearly 20 years working in various data-related roles, Kelvin will help you develop and deploy your data initiatives.

Regularly headhunted, due to Kelvin's technical and business acumen, he has led the data transformation program with the UK's largest mortgage provider by delivering cross-brand management information reporting. More recently, Kelvin has been instrumental in the design of Paragon Customer Communications first enterprise data warehouse.

It's mostly been the realm of big companies that have the resources and money who make the best use of data - or so we're led to believe. Kelvin's extensive experience working for large companies across banking and marketing over the last 20 years understands far too well this isn't the case. The reality is that they are no closer to harnessing data as a strategic asset than when they started their massive data projects. Why? Their business models and legacy IT systems are incredibly complicated with data initiatives tending to be siloed affairs that fail to deliver on business expectations.

Kelvin firmly believes this is where small to medium-sized businesses have the upper hand. By harnessing your data and turning it into actionable information now, your data maturity can grow with your business.