Last Monday I got into a bit of a predicament while cycling to work. A bad judgement call on my part meant I was knee-deep in cold, muddy water. Rather than take the 20-minute detour, I incorrectly thought I could cycle through the flood!

After coming to a halt, I could see the dry road ahead. I opted to continue on foot. Regrettably around the next corner, the lane was further flooded.

Probably down to share determination (or pig ignorance), I decided to continue on foot, hoping the alleyway about 50 feet away would take me to dry land finally.

These series of small events that resulted in calling my partner to rescue me got me thinking. With the sheer amount of data being generated from the services and products companies deliver, it can feel like your drowning in data overload.

You can either continue wading through your ever-increasing volumes of data, manually stitching information together and manually creating reports in excel. Hoping you’ll reach dry land soon and reporting demand will slow. Or you can take stock and opt for a safer route.

A strategic information management solution introduces stability. It will allow you to harness your company’s data. Showing you how to eliminate blind corners through more in-depth insights, so you can make business decisions based on facts, rather than gut feel alone.